Mary Ann Donaghy, founder of Third Age Analytics, has over 30 years of success as a marketing and strategy leader in companies ranging from Fortune 1000's to startups. She is passionate about unearthing data that enables confident decision-making and improved business results.   Through her time working in the seniors housing sector, she identified the opportunity to fill a significant gap in consumer data needed to develop and market communities that will succeed with the next generation of residents and beyond.

• CMCO at the National Investment Center for Seniors Housing & Care (NIC), serving on Executive Team and managing NIC MAP sales and marketing team

• P&L responsibility for an international business at H.J. Heinz

• Built U.S. Hispanic marketing efforts from the ground up at AOL

• Leveraged market research to inform programs, properties, and a new brand position as VP Marketing at The Bozzuto Group

• Managed marketing and media budgets up to $100M, including $1M in market research

• 20+ years leading market research efforts to inform marketing strategy, brand, new products, messaging, and innovation