THE PROBLEM

Conversations among senior living leaders are consistent and clear:

• The future generation of senior living are 77 million strong….and they will have completely different lifestyle preferences than today’s resident

• Consumer data is needed that looks to the future, not to the past

• Demographics and competitive data are only a small part of the story

• Current market research is woefully inadequate to make business decisions and is too expensive

• Relevant consumer data is critical to every decision-maker in the industry to inform successful:

  • Product design, size, and location selection

  • Programming and services

  • Target market and compelling messages

  • Media targeting

As in any consumer category, by offering what consumers WANT, you increase their likelihood to buy. 

THE SOLUTION

ThirdAge Analytics, powered by Claritas, a leading global consumer data provider, will be a subscription-based consumer market research platform that provides in-depth, relevant consumer data to empower senior living operators, owners, developers, and investors to make confident decisions that reflect the attitudes, behaviors, and preferences of future residents.

This sophisticated platform will allow senior living decision-makers to cost-effectively and efficiently:

• Identify consumer segments of those 55+ that are specific to housing and lifestyle preferences

• Quantify the size of each segment

• Locate the geographic concentrations of each segment and their associated market size---both by where they live NOW and where they WANT to live

• Know the financial means of each segment and the percent that can afford varying housing costs

• Understand the product concepts, features, and marketing messages that are most appealing to each segment

• Allocate media that is targeted to your high-opportunity segments with messages that will resonate